Trusted Marketplace
Transcoding and Delivery

Increases video completion rates, reduces buffering and stutter, and adds up to overall user experience thus increasing yield


    Trusted Marketplace Transcoding And Delivery
    Better Yield
    • The problem with standard MP4 ads is that they cannot be streamed

    • This results in buffering; while the ad is buffering, the user may switch apps, resulting in a wasted ad pod/impression

    • In contrast, the playback of a streamingready ad (such as HLS) starts as soon as the player accesses the stream

    • There’s no disturbance in the UX, which is a win-win: user is happy, ad is served

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