Trusted Marketplace
Video
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Bidding

Demand Mediation Platform for Publishers

TALK TO US
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Complete Solution
Highly Integrated Media Sales Stack
INVENTORY
Direct Campaigns
DEMAND PARTNER
$10.00 CPM
DEMAND PARTNER
$12.50 CPM
DEMAND PARTNER
$15.50 CPM
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With Adoppler
  • For every ad request, both direct and programmatic demand compete for the impression

  • The highest value impression is delivered for every opportunity

  • Publisher sees the complete bid landscape

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Waterfall? Universal Auction!
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  • Inventory can be sold to third parties via OpenRTB or demand tags

  • All types of demand participate as part of a universal auction providing best yield for any impression

  • One on one OpenRTB-based PMP/Deal ID based transactions are supported out of the box

  • Any ad unit can be sold on the open auction, be part of one or more deals, or both

  • Deals can be connected to external OpenRTB demand as well as demand tags

Trusted Marketplace Buy-Side Solution
Insights and Forecasting
Overview
Metrics
Dimensions
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Fine-grained data analytics is bundled with the Trusted Marketplace allowing publishers to fully understand and optimize their inventory sales performance

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Up to 30-minute granular aggregated reports are provided allowing to choose any combination of metrics and dimensions, including channel and show level insights

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Publisher sales teams have access to accurate historical data, allowing them to make customized proposals to the buyers

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Standard: Net/Gross revenue & spend, RPM/eCPM, average bid, ad requests, ad responses, bids/no bids, sold impressions, fillrate, waste rate, win rate, QPS, unique IFAs

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Video: starts, stops, skips, 25%/50%/75%/100% completions, RPVC

report settings
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Standard: demand source, demand type, advertiser domain, supply source, publisher group, publisher, site/app group, site/app, site/app type, ad unit, ad unit type, house/paid ad, app name, app bundle, advertiser, campaign, creative

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Device info: device type, make, model, OS, browser, network type

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Geography: country, state, city, DMA, congressional district, county

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Video: platform, stream type, series name

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