Trusted Marketplace
DSP — Demand-Side Platform

A built-in media acquisition solution for brands and media buyers

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Overview
DSP In A Nutshell
DSP in Trusted Marketplace
Trusted Marketplace Buy-Side Solution
Inventory Acquisition
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  • Buying inventory from OpenRTB 2.x compliant SSPs and exchanges is supported out of the box

  • TruOptik-powered behavioral data allows for precise targeting across connected supply

  • Targeting by state, DMA, city, county, district and ZIP code fully supports local and hyperlocal scenarios

  • Ad pods (ad breaks)

Trusted Marketplace Buy-Side Solution
Campaign Management
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  • Standard advertiser/campaign/creative hierarchy is supported out of the box

  • Campaigns can be targeted using geo and behavioral segments (powered by TruOptik)

  • Creatives can be hosted on AWS or referenced from another web location

  • Provides 30 minute reporting granularity up to creative level with more than 40 metrics and dimensions

Trusted Marketplace Buy-Side Solution
PMP and Deal ID
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  • One on one OpenRTB-based PMP/Deal ID based transactions are supported out of the box

  • Programmatic Direct and Programmatic Guaranteed scenarios are fully supported

  • Private Auctions can be created for any demand partners

Trusted Marketplace Buy-Side Solution
Insights and Forecasting
Overview
Metrics
Dimensions
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Fine-grained data analytics is bundled with the Trusted Marketplace allowing publishers to fully understand and optimize their inventory sales performance

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Up to 30-minute granular aggregated reports are provided allowing to choose any combination of metrics and dimensions, including channel and show level insights

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Publisher sales teams have access to accurate historical data, allowing them to make customized proposals to the buyers

dashboard
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Standard: Net/Gross revenue & spend, RPM/eCPM, average bid, ad requests, ad responses, bids/no bids, sold impressions, fillrate, waste rate, win rate, QPS, unique IFAs

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Video: starts, stops, skips, 25%/50%/75%/100% completions, RPVC

report settings
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Standard: demand source, demand type, advertiser domain, supply source, publisher group, publisher, site/app group, site/app, site/app type, ad unit, ad unit type, house/paid ad, app name, app bundle, advertiser, campaign, creative

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Device info: device type, make, model, OS, browser, network type

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Geography: country, state, city, DMA, congressional district, county

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Video: platform, stream type, series name

report website
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