At first, Adoppler was part of Geomotiv, the company with a reputation in the US media industry skilled in delivering all-purpose and customized ad tech solutions. A well-established and experienced player on the Adtech/Martech market, Geomotiv has worked with a number of solid clients such as The Rubicon Project, MediaMath, and others. Then we realized we could create something completely unique.
That’s how Adoppler appeared as a spin-off aimed at setting up a fully customizable technology for automated media selling and buying called the Advertising Technology. It is the solution that helps media sellers and buyers establish direct programmatic channels and set up a transparent environment for efficient inventory transactions.
Adoppler is the product of Geomotiv that inherits its experience, skills, and what’s most important of all, its people. The two companies provide a combined offering that has not been available on the market before: Geomotiv uses its unique expertise in both linear and digital TV, bespoke ad tech and Big Data, and provides its clients with a solution based on Adoppler’s Advertising Technology.