A built-in monetization solution for media owners and distributors
Integrates with your ad stack, stitcher, ad server, header bidding wrapper via tags or OpenRTB-compliant endpoints
Supports breaking down your inventory into separate groups, publisher/app entries to reflect your business setup
VAST 3.0+ ad pods are fully supported by the SSP
Provides 30 minute reporting granularity up to ad unit level with more than 40 metrics and dimensions
Standard advertiser/campaign/creative hierarchy is supported out of the box
Campaigns can be targeted using geo and behavioral segments (powered by TruOptik)
Creatives can be hosted on AWS or referenced from another web location
Provides 30 minute reporting granularity up to creative level with more than 40 metrics and dimensions
Inventory can be sold to third parties via OpenRTB or demand tags
All types of demand participate as part of a universal auction providing best yield for any impression
One on one OpenRTB-based PMP/Deal ID based transactions are supported out of the box
Any ad unit can be sold on the open auction, be part of one or more deals, or both
Deals can be connected to external OpenRTB demand as well as demand tags
Fine-grained data analytics is bundled with the Trusted Marketplace allowing publishers to fully understand and optimize their inventory sales performance
Up to 30-minute granular aggregated reports are provided allowing to choose any combination of metrics and dimensions, including channel and show level insights
Publisher sales teams have access to accurate historical data, allowing them to make customized proposals to the buyers
Standard: Net/Gross revenue & spend, RPM/eCPM, average bid, ad requests, ad responses, bids/no bids, sold impressions, fillrate, waste rate, win rate, QPS, unique IFAs
Video: starts, stops, skips, 25%/50%/75%/100% completions, RPVC
Standard: demand source, demand type, advertiser domain, supply source, publisher group, publisher, site/app group, site/app, site/app type, ad unit, ad unit type, house/paid ad, app name, app bundle, advertiser, campaign, creative
Device info: device type, make, model, OS, browser, network type
Geography: country, state, city, DMA, congressional district, county
Video: platform, stream type, series name
