A built-in media acquisition solution for brands and media buyers
Buying inventory from OpenRTB 2.x compliant SSPs and exchanges is supported out of the box
TruOptik-powered behavioral data allows for precise targeting across connected supply
Targeting by state, DMA, city, county, district and ZIP code fully supports local and hyperlocal scenarios
Ad pods (ad breaks)
Standard advertiser/campaign/creative hierarchy is supported out of the box
Campaigns can be targeted using geo and behavioral segments (powered by TruOptik)
Creatives can be hosted on AWS or referenced from another web location
Provides 30 minute reporting granularity up to creative level with more than 40 metrics and dimensions
One on one OpenRTB-based PMP/Deal ID based transactions are supported out of the box
Programmatic Direct and Programmatic Guaranteed scenarios are fully supported
Private Auctions can be created for any demand partners
Fine-grained data analytics is bundled with the Trusted Marketplace allowing publishers to fully understand and optimize their inventory sales performance
Up to 30-minute granular aggregated reports are provided allowing to choose any combination of metrics and dimensions, including channel and show level insights
Publisher sales teams have access to accurate historical data, allowing them to make customized proposals to the buyers
Standard: Net/Gross revenue & spend, RPM/eCPM, average bid, ad requests, ad responses, bids/no bids, sold impressions, fillrate, waste rate, win rate, QPS, unique IFAs
Video: starts, stops, skips, 25%/50%/75%/100% completions, RPVC
Standard: demand source, demand type, advertiser domain, supply source, publisher group, publisher, site/app group, site/app, site/app type, ad unit, ad unit type, house/paid ad, app name, app bundle, advertiser, campaign, creative
Device info: device type, make, model, OS, browser, network type
Geography: country, state, city, DMA, congressional district, county
Video: platform, stream type, series name
