Today we’re glad to introduce the Override Action. With this you can manage the content of the bid request you send to your demand partners as well as enrich the content of the responses sent back to your supply partners. The Override Action allows overriding the initial request/response attributes’ values and adding the missing ones which are critical for the supply/demand partners.
Here are a few cases:
A demand partner requires a content genre to be present in the requests. As a publisher you can organize the ad units one per genre and set the “content genre” object to be added to the outgoing requests via the Override Action as well as any other attribute describing the content.
Sometimes demand partners do not pass the advertiser domain or creative IAB categories in their responses, which could be vital for your RTB supply partners who target only specific advertisers. With the Override Action you can easily supplement your response with these attributes.
The Override Action can be applied both on the System level as well as on the Demand and Supply Partner, Publisher, Site/App, and Ad Unit levels.
Same as other Actions in the system, the Override Action can be set to a specific targeting profile, i.e. the system will override only those requests/responses that meet the settings of a linked targeting profile.
You can access the Override Action from the left-panel menu Actions, or create and edit an action right from the entity tab you are currently working with: First, choose the action type and enter its name and status.
Below there’s the Add Attribute Override button with a list of available attributes grouped by type (i.e. Inventory, Demand, Device, Video, and Content) with a field for the input value.
Also, there’s a checkbox called “Override only empty value”. It allows overriding the specified attribute(s) only if a value was not supplied by your partner.
A number of attributes (e.g. App Bundle, User Agent, etc.) support the ${VALUE} macro in the input field. This enables supplementing the originally supplied attribute value with a custom one.
Minor updates for Actions and Profiles
We added support for the content channel and content network attributes to the targeting profile. The new options are available in the Override Action as well.
We added a sampling rate setting for the Filtering Action. When you create a Filtering Action, it filters all traffic by default (Filter All Traffic is always checked). You may want to arrange for a portion of the traffic volume to be served despite the targeting profile linked to the entity. It can be done by setting the sampling rate, % for this Filtering Action.
We added a bulk upload option for the Mapping Action. When creating a single mapping action, you can choose several ad units and allocate the traffic volume to be split among them (in percent). With the bulk upload, the system creates the mapping action and assigns it to each ad unit separately. Also, the system sets the action titles automatically according to the ad units’ names.
We enhanced the way the allow/block lists for targeting profiles are created. Now you can put together a list without having to upload a separate file. Go to the Management page, press Add New List, enter its name, status and type. You will see two options: Upload and Create. If you choose “Create”, a new window will pop up to fill in the necessary values. You can give it a filename or save it as is. Once done, you can edit the file in the allow/block lists window.
