Video Ad Сonquers the Digital World

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Video advertising, including both mobile and desktop, has made a considerable leap compared to other formats. Standard banner ads are now largely ignored by consumers, therefore marketers bet on engaging video content that would have highest click-through rates of all digital ad formats. Such progress is galvanized by the mix of three main pillars - a visual, motion and sound that played their part in shaping the digital video ad industry. Similarly, video ad is supported greatly by the smartphone penetration and the continued increase of mobile video revenue (an average user spends nearly 20...

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Adoppler May Release

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With every step, it brings more benefits to SSPs, DSPs and direct publishers, improved reporting and statistics enables a more prompt response and better management of ad campaigns. We try to remain open to the client’s requests and be more receptive to what various categories of customers in the ad tech industry actually want. To that end, we constantly enhance the product and customize it according to the client’s business needs. Let’s see what features have been introduced to the product in May: SSP Auction Behavior Analytics - shows an average bid floor and the winning CPMs coming...

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Venture Day Minsk 2018

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All companies were required to present a product that could change the world for the better and bring some exceptionally fresh and innovative ideas. Any team who believes that their product or service deserves attention and is worth investments, could take part in this world-known event. The honorary quests of the conference were Mike Butcher, Editor at Large at TechCrunch, Peter Vesterbacka, Co-Founder of Lightneer along with Jamy Nigri, Co-Founder of BDXcoin.com, Hrish Lotlikar, Co-Founder and CBDO at The Rogue Initiative, Ryan Wang, Co-Founder of SuperWorld, and Yury Melnichek, Founding Investor...

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