Insights: brands move programmatic in-house

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The following market insight is based on our studies and on a number of reliable sources that shed light on the current market situation. MARKETING EVOLUTION Traditional marketing model as we used to know it has changed. It can be proven by cascading marketing evolution, which represents the shift in marketing channels. Evolution moves from outbound marketing to digital or inbound marketing. The next stage of marketing evolution embodies the ad tech and martech convergence. Here marketers have to evaluate each advertising technology from the perspective of their priority in supply, buy, measure,...

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Customization Case for Video Publishers

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Our team is always there to provide you with high-quality customization along with custom software development services. Generally, it is more cost-effective to improve a ready product than to develop custom software from scratch. Here what it comes when we talk about our brainchild - Adoppler Exchange - an ad exchange which serves as a foundation for Addressable TV and premium video publishers to build an in-house ad tech stack. When buying Adoppler Exchange, customers occasionally want to add some specific features to the product so that it could correspond to their needs in full scale. The...

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Ad tech trends driven by young generation

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Also, it is difficult to assume which new ad tech companies will gain momentum to become a leading ad tech company with its own groundbreaking solution for the ad tech industry. It’s a fact that digital advertising is evolving faster than ever before. According to eMarketer’s latest report, digital channels will outrun traditional mediums by 2021, and by 2020 digital’s share of total advertising will near 50%. Generally speaking, eMarketer estimates that global media spending will grow steadily at more than 5.0% per year through 2022. By and large, the chart below speaks louder than words. As...

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