Latest Adoppler Release Overview

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Publisher Operation improvements: Country-based targeting support for direct inventory; Passing content topics specified by publishers to bid requests; Setting bid floors on the individual ad unit level; Pass-through tag support to participate in publisher waterfalls; Direct inventory reporting. Other features: Tool for monitoring the system performance (Graphite metrics); dynamic RPS throttling implementation based on DSP bid behavior; Tracking revenue based on win notifications in addition to impressions-based reports; Time zone support when presenting data in the UI. The...

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Mobile Advertising As Seen From 2014 and 2018

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Let us see how the mobile advertising forecasted in 2014-2015: In a new report that mobile advertising is growing at a rapid rate. By 2018, mobile will account for 20% of the overall global digital ad spend, and 6% of all ad spending. In total, global mobile ad spend is expected to grow at an average of 26% each year over the next five years. That means significantly bigger budgets for mobile advertisers to work with. Berg Insight It expects global mobile advertising spending to reach $18 billion this year, up from the estimated $13.1 billion in 2013. By 2017 it’s projecting the market...

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