Come join us at NAB Show 2019!

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We come there within the SPROCKIT hub, the community of promising startups and weighty enterprise members, including FOX Networks, Google, Hearst Television, Samsung NEXT, TEGNA, Verizon Digital Media Services and Univision. We are glad to be the part of this community. Come find us and learn how Adoppler helps media sellers and buyers to: Reduce the time-to-market for their in-house ad tech; Get fully customizable programmatic software; Establish direct programmatic channels with their partners; Operate in secure and transparent environment to transact more efficiently; Close the gap...

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Mary Poppins and The Science of Content Discovery

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I was chatting with a friend the other day about "Mary Poppins Returns". My friend opined that the Mary Poppins sequel couldn't even compare to the Julie Andrews original - not as creative, as groundbreaking, or as much pure fun. But his expectations were low, and he did enjoy the experience.And I, thoughtful grandparent that I am, believe that the Emily Blunt version fully delivered on the promise of the original. Coupled with "Saving Mr. Banks" with Emma Thompson in the role of author P. L. Travers, "Mary Poppins Returns" was about fathers. Not fatherhood, mind you. Fathers. Particularly fathers...

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Netflix Ad Sales: The Behemoth Is Forthcoming

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As my previous message on Netflix did not seem to gain much attention, how about the following insider info. A friend of mine has recently been approached by a recruiter for a VP level position in charge of ad sales at Netflix. Listen to the sound of this: "Ad.Sales. At.Netflix". This behemoth is forthcoming, and it means a hell of a lot to all of us. If you're a TV media executive, you should be terrified, or at least stay alert. Obviously, if Netflix has started hiring commercial digital media executives, their tech is almost ready. Chances are high that 2019 will not only be the year of...

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