Here’s Why Your Brand’s Missing out without Addressable TV

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Addressable TV, or targeted ads, helps advertisers to distribute personalized ads among individual households. The latest technological advances allow marketers to target TV viewers with incredible precision. But how exactly does Addressable TV advertising work? Let’s identify how this digital medium works and why it is a crucial element in your future marketing campaign. What is Addressable TV? Addressable TV advertising is a technological method to deliver targeted ads or ad pods based on TV audience segmentation. The technology can ensure precise cross-screen segmentation across smartphones,...

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First Year of GDPR: How Is It Working?

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GDPR obliges organizations to ensure that personal data is collected legally, and enforces a set of measures against data abuse. As data collection is a new norm in the digital era, GDPR aims at delegating more power in the hands of ordinary consumers to protect their fundamental rights. Privacy protection is a key element of customer confidence and a pillar of sustainable digital business development.Stéphane Nappo, Global Chief Information Security Officer at Société Générale Almost one year after the strongest data protection mechanism came into full effect, there is still much to do...

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Connected TV Advertising: Opportunities and Challenges

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The notion of CTV As this article is centered around CTV, let’s clarify this notion in order not to get confused as the narration goes on further below. According to IAB, Connected TV is a regular television set that is connected to the Internet using set-top boxes, game consoles, HDMI sticks and other devices, and is able to provide the user with web-based content. Smart TV also fits in the CTV definition though it comes with Internet functionality already integrated in it. CTV Schematic CTV has become so popular due to the viewing options it provides. The number of Connected TV users...

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