TIGHT INTEGRATION BETWEEN TECHNOLOGIES IS THE WAY TO A MORE SUCCESSFUL MARKETING

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As marketing becomes more and more entangled in software — as everything becomes more and more digital — the art of managing marketing increasingly resembles the art of managing software. Scott Brinker (“Hacking Marketing”) In general, an average company makes use of a great variety of CRM, CMS, ERP system, Analytics and Reporting, Email, billing systems and other important tools to achieve a more comprehensive approach within a company’s marketing strategy. All the systems listed above have various roles to play. While some of them are needed for managerial purposes or used for planning;...

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Insights: brands move programmatic in-house

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The following market insight is based on our studies and on a number of reliable sources that shed light on the current market situation. MARKETING EVOLUTION Traditional marketing model as we used to know it has changed. It can be proven by cascading marketing evolution, which represents the shift in marketing channels. Evolution moves from outbound marketing to digital or inbound marketing. The next stage of marketing evolution embodies the ad tech and martech convergence. Here marketers have to evaluate each advertising technology from the perspective of their priority in supply, buy, measure,...

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Customization Case for Video Publishers

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Our team is always there to provide you with high-quality customization along with custom software development services. Generally, it is more cost-effective to improve a ready product than to develop custom software from scratch. Here what it comes when we talk about our brainchild - Adoppler Exchange - an ad exchange which serves as a foundation for Addressable TV and premium video publishers to build an in-house ad tech stack. When buying Adoppler Exchange, customers occasionally want to add some specific features to the product so that it could correspond to their needs in full scale. The...

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