NAB Show 2019 - a short interview about a big event

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— Hi, Anton! According to the recent news, NAB Show 2019 was quite a dynamic event this year. Tell us your impression of it. — Hi there! The impression is completely positive, the show went smoothly. The first two days were busy indeed if we are talking about people and interactions. Still, the remaining ones were way more relaxed. There were not so many visitors and some exhibitors started dismantling their booths. But the overall number of visitors was insane. It was approximately 100,000 visitors this year, so it’s no wonder the SPROCKIT hub, where we were located, was full of guests...

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Come join us at NAB Show 2019!

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We come there within the SPROCKIT hub, the community of promising startups and weighty enterprise members, including FOX Networks, Google, Hearst Television, Samsung NEXT, TEGNA, Verizon Digital Media Services and Univision. We are glad to be the part of this community. Come find us and learn how Adoppler helps media sellers and buyers to: Reduce the time-to-market for their in-house ad tech; Get fully customizable programmatic software; Establish direct programmatic channels with their partners; Operate in secure and transparent environment to transact more efficiently; Close the gap...

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Ad Fraud in OTT and What to Do with It

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According to Pixelate, the global OTT ad fraud rate was close to 19% in 2018 and may spiral into more than $10 billion in annual losses before 2020. Quite uninspiring, isn’t it? Nevertheless, the demand for OTT inventory surpasses the supply many times. It means that regardless of fraud, people will continue to buy advertising programmatically. So, let’s uncover some loopholes for possible unfair marketing and how to counter them. What OTT ad fraud is Though in the early days of over-the-top broadcasting there was no ad fraud indeed, in the course of time quirky marketers have invented...

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