Indian Ad Networks Landscape

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Projections show that digital media spends, now making up 15% of the total advertising pie, will hit 24% of the entire market by 2020. In our view, Indian market is a promising market with high potential to reach unprecedented levels in the immediate future. For that reason, Adoppler team has conducted a research on the online ad networks market, which comprises companies that are based out of India and whose primarily function is to aggregate ad supply from publishers and match it with advertiser's demand. Historically, ad networks serve as a bridge between advertisers and publishers, helping...

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TIGHT INTEGRATION BETWEEN TECHNOLOGIES IS THE WAY TO A MORE SUCCESSFUL MARKETING

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As marketing becomes more and more entangled in software — as everything becomes more and more digital — the art of managing marketing increasingly resembles the art of managing software. Scott Brinker (“Hacking Marketing”) In general, an average company makes use of a great variety of CRM, CMS, ERP system, Analytics and Reporting, Email, billing systems and other important tools to achieve a more comprehensive approach within a company’s marketing strategy. All the systems listed above have various roles to play. While some of them are needed for managerial purposes or used for planning;...

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Insights: brands move programmatic in-house

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The following market insight is based on our studies and on a number of reliable sources that shed light on the current market situation. MARKETING EVOLUTION Traditional marketing model as we used to know it has changed. It can be proven by cascading marketing evolution, which represents the shift in marketing channels. Evolution moves from outbound marketing to digital or inbound marketing. The next stage of marketing evolution embodies the ad tech and martech convergence. Here marketers have to evaluate each advertising technology from the perspective of their priority in supply, buy, measure,...

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