Demand Mediation Platform for Publishers
For every ad request, both direct and programmatic demand compete for the impression
The highest value impression is delivered for every opportunity
Publisher sees the complete bid landscape
Inventory can be sold to third parties via OpenRTB or demand tags
All types of demand participate as part of a universal auction providing best yield for any impression
One on one OpenRTB-based PMP/Deal ID based transactions are supported out of the box
Any ad unit can be sold on the open auction, be part of one or more deals, or both
Deals can be connected to external OpenRTB demand as well as demand tags
Fine-grained data analytics is bundled with the Trusted Marketplace allowing publishers to fully understand and optimize their inventory sales performance
Up to 30-minute granular aggregated reports are provided allowing to choose any combination of metrics and dimensions, including channel and show level insights
Publisher sales teams have access to accurate historical data, allowing them to make customized proposals to the buyers
Standard: Net/Gross revenue & spend, RPM/eCPM, average bid, ad requests, ad responses, bids/no bids, sold impressions, fillrate, waste rate, win rate, QPS, unique IFAs
Video: starts, stops, skips, 25%/50%/75%/100% completions, RPVC
Standard: demand source, demand type, advertiser domain, supply source, publisher group, publisher, site/app group, site/app, site/app type, ad unit, ad unit type, house/paid ad, app name, app bundle, advertiser, campaign, creative
Device info: device type, make, model, OS, browser, network type
Geography: country, state, city, DMA, congressional district, county
Video: platform, stream type, series name
