Step 1:

Agency signs up a publisher and creates the inventory in the platform. Then it takes the publisher tag from the system and sends it to the publisher who inserts the tag into their waterfall or header bidding setup.

Step 2:

Agency sets up the advertiser in their DSP and trafficks the campaign (or advertiser creates the campaign themselves in their own DSP).

Step 3:

When the tag is invoked from a publisher property, the platform receives the ad request and routes it to the configured DSP which buys the traffic at the agreed on price.

Establish direct relationships with the trusted publishers.

Solve the problem with transparency, brand safety and hidden fees in the supply chain; increase the level of viewability.

Operate your own agency exchange as a full-fledged member of the programmatic ecosystem and ramp up customer experience of brands.

Invest in the in-house technology and get the source code available for future customization when your Trusted Marketplace grows.

Enable easy integration with other systems (DSP, DMP, CRM, fraud detection systems, etc.)

Provide any combination of tools: agency can use its own DSP of choice, or advertiser can use their DSP which can optimize based on CPM, CPC or CPV, and more.

Realize high quality premium inventory and have full control over the management of the inventory.

Implement ad budget more reasonably by lowering CPM rates as publishers cut down on their SSP usage.

Provide detailed analytics and operational statistics reports.