Adoppler introduces the Trusted Marketplace (TMP) designed to address the current challenges facing media agencies and brands: transparency, brand safety, ad fraud, low level of viewability, and many more. This sustainable model of tomorrow will help media agencies and brands to be innovative and run well ahead within the programmatic ecosystem.
Company signs up a publisher and creates the inventory in the platform. Then it takes the publisher tag from the system and sends it to the publisher who inserts the tag into their waterfall or header bidding setup.
Company creates and traffics the campaign in the DSP.
When the tag is invoked from a publisher property, the platform receives the ad request and routes it to the configured DSP which buys the traffic at the agreed on price.