Adoppler introduces the Trusted Marketplace (TMP) designed to address the current challenges facing media agencies: transparency, brand safety, ad fraud, low level of viewability, and many more. This sustainable model of tomorrow will help media agencies to be innovative, run well ahead within the programmatic ecosystem, and to restore the trust of brands and advertisers.
Agency signs up a publisher and creates the inventory in the platform. Then it takes the publisher tag from the system and sends it to the publisher who inserts the tag into their waterfall or header bidding setup.
Agency sets up the advertiser in their DSP and trafficks the campaign (or advertiser creates the campaign themselves in their own DSP).
When the tag is invoked from a publisher property, the platform receives the ad request and routes it to the configured DSP which buys the traffic at the agreed on price.