Adoppler Exchange is an ad exchange which serves as a foundation for Addressable TV and premium video publishers to build an in-house ad tech stack. It is “the nextgen technology” aimed to forge direct relationships between media owners and buyers. Adoppler Exchange addresses a number of publishers’ issues and helps to re-invest your revenue into your company, instead of fueling third parties.
Adoppler Exchange is plugged into your backend via a custom connector that translates your ad requests into the natively supported OpenRTB bid request format
When a request arrives on the Exchange, it creates an auction and sends its own requests to the demand partners, gathers their bid responses, and chooses the best one according to the 1st or 2nd price auction model
The bid response is translated into a VAST document which is delivered to your backend
Your backend takes care of notifying the players that they should play a video ad
As a product backed up by an experienced professional services team, Adoppler Exchange can be customized to fit particular digital TV publisher’s needs:
- Analytics for content partners for revenue report generation and billing;
- Support for “walled-gardened” platforms such as Xbox or Samsung SmartTV;
- Ad-specific content and content category performance insights, ad podding, and many more.