Netflix Ad Sales: The Behemoth Is Forthcoming

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As my previous message on Netflix did not seem to gain much attention, how about the following insider info. A friend of mine has recently been approached by a recruiter for a VP level position in charge of ad sales at Netflix. Listen to the sound of this: "Ad.Sales. At.Netflix". This behemoth is forthcoming, and it means a hell of a lot to all of us. If you're a TV media executive, you should be terrified, or at least stay alert. Obviously, if Netflix has started hiring commercial digital media executives, their tech is almost ready. Chances are high that 2019 will not only be the year of...

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Indian Ad Networks Landscape

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Projections show that digital media spends, now making up 15% of the total advertising pie, will hit 24% of the entire market by 2020. In our view, Indian market is a promising market with high potential to reach unprecedented levels in the immediate future. For that reason, Adoppler team has conducted a research on the online ad networks market, which comprises companies that are based out of India and whose primarily function is to aggregate ad supply from publishers and match it with advertiser's demand. Historically, ad networks serve as a bridge between advertisers and publishers, helping...

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TIGHT INTEGRATION BETWEEN TECHNOLOGIES IS THE WAY TO A MORE SUCCESSFUL MARKETING

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As marketing becomes more and more entangled in software — as everything becomes more and more digital — the art of managing marketing increasingly resembles the art of managing software. Scott Brinker (“Hacking Marketing”) In general, an average company makes use of a great variety of CRM, CMS, ERP system, Analytics and Reporting, Email, billing systems and other important tools to achieve a more comprehensive approach within a company’s marketing strategy. All the systems listed above have various roles to play. While some of them are needed for managerial purposes or used for planning;...

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