Customization Case for Video Publishers

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Our team is always there to provide you with high-quality customization along with custom software development services. Generally, it is more cost-effective to improve a ready product than to develop custom software from scratch. Here what it comes when we talk about our brainchild - Adoppler Exchange - an ad exchange which serves as a foundation for Addressable TV and premium video publishers to build an in-house ad tech stack. When buying Adoppler Exchange, customers occasionally want to add some specific features to the product so that it could correspond to their needs in full scale. The...

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Ad tech trends driven by young generation

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Also, it is difficult to assume which new ad tech companies will gain momentum to become a leading ad tech company with its own groundbreaking solution for the ad tech industry. It’s a fact that digital advertising is evolving faster than ever before. According to eMarketer’s latest report, digital channels will outrun traditional mediums by 2021, and by 2020 digital’s share of total advertising will near 50%. Generally speaking, eMarketer estimates that global media spending will grow steadily at more than 5.0% per year through 2022. By and large, the chart below speaks louder than words. As...

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Digital Marketing Insights into Indian Market - Adoppler

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Indian companies are now becoming more and more interested in how to create new positive consumer opportunities, raise consumer engagement and monetise it profitably through the digital space. This means businesses are shifting their marketing spend from traditional media to digital media. This trend will continue to grow and the advertising digital industry is projected to be the second fastest growing advertising market in Asia after China. Here are just a few facts on industry development and foreign investment which result in a more favourable advertising and marketing environment in India: The...

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