Cord-Cutter’s View of Traditional TV

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This topic particularly appeals to me as I haven’t been watching traditional TV for more than 10 years. I’ve become a faithful adept of cord-cutting. Veronika Ban, Director of Marketing The majority of my acquaintances also belong to this category of viewers. However, they choose to watch it as background entertainment that doesn’t interfere with their other activities. In this article, I want to share with you the reasons that made me, and probably many others, to “cut the cord”. Let’s start with the main reason, of course: no freedom of choice of the content and viewing time. When...

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Mary Poppins and The Science of Content Discovery

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I was chatting with a friend the other day about "Mary Poppins Returns". My friend opined that the Mary Poppins sequel couldn't even compare to the Julie Andrews original - not as creative, as groundbreaking, or as much pure fun. But his expectations were low, and he did enjoy the experience.And I, thoughtful grandparent that I am, believe that the Emily Blunt version fully delivered on the promise of the original. Coupled with "Saving Mr. Banks" with Emma Thompson in the role of author P. L. Travers, "Mary Poppins Returns" was about fathers. Not fatherhood, mind you. Fathers. Particularly fathers...

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Netflix Ad Sales: The Behemoth Is Forthcoming

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As my previous message on Netflix did not seem to gain much attention, how about the following insider info. A friend of mine has recently been approached by a recruiter for a VP level position in charge of ad sales at Netflix. Listen to the sound of this: "Ad.Sales. At.Netflix". This behemoth is forthcoming, and it means a hell of a lot to all of us. If you're a TV media executive, you should be terrified, or at least stay alert. Obviously, if Netflix has started hiring commercial digital media executives, their tech is almost ready. Chances are high that 2019 will not only be the year of...

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