Ad Fraud in OTT and What to Do with It

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According to Pixelate, the global OTT ad fraud rate was close to 19% in 2018 and may spiral into more than $10 billion in annual losses before 2020. Quite uninspiring, isn’t it? Nevertheless, the demand for OTT inventory surpasses the supply many times. It means that regardless of fraud, people will continue to buy advertising programmatically. So, let’s uncover some loopholes for possible unfair marketing and how to counter them. What OTT ad fraud is Though in the early days of over-the-top broadcasting there was no ad fraud indeed, in the course of time quirky marketers have invented...

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Cord-Cutter’s View of Traditional TV

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This topic particularly appeals to me as I haven’t been watching traditional TV for more than 10 years. I’ve become a faithful adept of cord-cutting. Veronika Ban, Director of Marketing The majority of my acquaintances also belong to this category of viewers. However, they choose to watch it as background entertainment that doesn’t interfere with their other activities. In this article, I want to share with you the reasons that made me, and probably many others, to “cut the cord”. Let’s start with the main reason, of course: no freedom of choice of the content and viewing time. When...

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Mary Poppins and The Science of Content Discovery

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I was chatting with a friend the other day about "Mary Poppins Returns". My friend opined that the Mary Poppins sequel couldn't even compare to the Julie Andrews original - not as creative, as groundbreaking, or as much pure fun. But his expectations were low, and he did enjoy the experience.And I, thoughtful grandparent that I am, believe that the Emily Blunt version fully delivered on the promise of the original. Coupled with "Saving Mr. Banks" with Emma Thompson in the role of author P. L. Travers, "Mary Poppins Returns" was about fathers. Not fatherhood, mind you. Fathers. Particularly fathers...

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