Connected TV Advertising: Opportunities and Challenges

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The notion of CTV As this article is centered around CTV, let’s clarify this notion in order not to get confused as the narration goes on further below. According to IAB, Connected TV is a regular television set that is connected to the Internet using set-top boxes, game consoles, HDMI sticks and other devices, and is able to provide the user with web-based content. Smart TV also fits in the CTV definition though it comes with Internet functionality already integrated in it. CTV Schematic CTV has become so popular due to the viewing options it provides. The number of Connected TV users...

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NAB Show 2019 - a short interview about a big event

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— Hi, Anton! According to the recent news, NAB Show 2019 was quite a dynamic event this year. Tell us your impression of it. — Hi there! The impression is completely positive, the show went smoothly. The first two days were busy indeed if we are talking about people and interactions. Still, the remaining ones were way more relaxed. There were not so many visitors and some exhibitors started dismantling their booths. But the overall number of visitors was insane. It was approximately 100,000 visitors this year, so it’s no wonder the SPROCKIT hub, where we were located, was full of guests...

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Come join us at NAB Show 2019!

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We come there within the SPROCKIT hub, the community of promising startups and weighty enterprise members, including FOX Networks, Google, Hearst Television, Samsung NEXT, TEGNA, Verizon Digital Media Services and Univision. We are glad to be the part of this community. Come find us and learn how Adoppler helps media sellers and buyers to: Reduce the time-to-market for their in-house ad tech; Get fully customizable programmatic software; Establish direct programmatic channels with their partners; Operate in secure and transparent environment to transact more efficiently; Close the gap...

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