Saas vs. COTS in Programmatic Advertising

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Living in a digital world, small and large companies are forced to use various programmatic advertising software or online services to manage their business and make money. Some of them resort to software to facilitate and optimize business processes, others seek for automation and systematization, and many entrepreneurs set up the whole business on a particular software. Companies looking to invest in such a solution have to be sure that the product is scalable, extensible, сan easily integrate with other applications and brings the explicit user experience. What is SaaS and COTS? Software...

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Adoppler Release March/2018

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Features below provide a clear picture of what we have implemented in March: Adding CPM, bid rate, fill rate parameter to operational statistics reports; Operational Statistics Report layout changing( adding horizontal scroll and time analytics for all entities of one report); CR (change request) improvements in black/whitelist in DSP settings; Improvements in ads-server part of blacklist/whitelist of SSPs in DSP and blacklist of DSPs in SSP; Implementation of ads-server part of blacklist/whitelist domains /carriers in DSP; Adding new creative sizes for ad inventory. If you want to...

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How to make money on unsold ad inventory

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Publishers (SSP) manage ad inventory like hot cakes. When they are hot, publishers want to make sure all cakes will be sold out and they get the most money for each piece. Cold cakes mean lost revenue. In other words, companies lose a chance to make money on unsold digital media. However, it’s not only about optimizing unsold inventory, it’s about optimizing the entire supply as well. To that end, Adoppler (ADS for short) was created to assist AdTech companies to resolve an impasse. Our team developed a unified programmatic platform for buying and selling digital media and supplied the solution...

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