Trading Desks: Realities and Perspectives in Programmatic

Star InactiveStar InactiveStar InactiveStar InactiveStar Inactive

This pressure has forced trading desks to take specific actions to create a more healthy digital ecosystem. What do we know about trading desks? A trading desk is a centralized, service-based organization that has access to multiple DSPs (also known as a “DSP manager”); its function is to administer ad inventory, customize ad placements and execute media buys. Trading desks are aimed to improve customer’s advertising performance and receive increased value from media advertising. Conventionally, trading desks employ three models to display media: SEM auction, paid social media advertising,...

Read more

Digital Media Advertising Technology Trends for 2018

Star InactiveStar InactiveStar InactiveStar InactiveStar Inactive

2018 is going to be a promising year in many different ways. In 2018 we’ll see huge strides in the introduction of fresh technological solutions and in the adoption of new standards and regulations. Let’s look at the major digital trends that will shape 2018: Mobile Advertising With the increasing number of smartphones and tablets, and the amount of time spent by users on their mobile devices, the percentage of mobile advertising has multiplied over the last few years. In 2017 global spending on mobile advertising was $143.54B. According to Statista, in 2018 this number is supposed to...

Read more

Display Advertising As Seen From 2014 and 2018

Star InactiveStar InactiveStar InactiveStar InactiveStar Inactive

In the early days, display advertising more or less was a digital version of what was the standard in newspapers and magazines. While online display advertising is much older that search engine advertising, for years SEA was a larger market than display advertising (usually about 50% of the total online media market). However, thanks to video advertising, display advertising is back. Now let us see how the display advertising forecasted in 2014: Over the next five years, search will remain the largest share of the digital mix, but social media investment will grow faster than any other digital...

Read more