Digital Media Advertising Technology Trends for 2018

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2018 is going to be a promising year in many different ways. In 2018 we’ll see huge strides in the introduction of fresh technological solutions and in the adoption of new standards and regulations. Let’s look at the major digital trends that will shape 2018: Mobile Advertising With the increasing number of smartphones and tablets, and the amount of time spent by users on their mobile devices, the percentage of mobile advertising has multiplied over the last few years. In 2017 global spending on mobile advertising was $143.54B. According to Statista, in 2018 this number is supposed to...

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Display Advertising As Seen From 2014 and 2018

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In the early days, display advertising more or less was a digital version of what was the standard in newspapers and magazines. While online display advertising is much older that search engine advertising, for years SEA was a larger market than display advertising (usually about 50% of the total online media market). However, thanks to video advertising, display advertising is back. Now let us see how the display advertising forecasted in 2014: Over the next five years, search will remain the largest share of the digital mix, but social media investment will grow faster than any other digital...

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Saas vs. COTS in Programmatic Advertising

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Living in a digital world, small and large companies are forced to use various programmatic advertising software or online services to manage their business and make money. Some of them resort to software to facilitate and optimize business processes, others seek for automation and systematization, and many entrepreneurs set up the whole business on a particular software. Companies looking to invest in such a solution have to be sure that the product is scalable, extensible, сan easily integrate with other applications and brings the explicit user experience. What is SaaS and COTS? Software...

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