Venture Day Minsk 2018

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All companies were required to present a product that could change the world for the better and bring some exceptionally fresh and innovative ideas. Any team who believes that their product or service deserves attention and is worth investments, could take part in this world-known event. The honorary quests of the conference were Mike Butcher, Editor at Large at TechCrunch, Peter Vesterbacka, Co-Founder of Lightneer along with Jamy Nigri, Co-Founder of BDXcoin.com, Hrish Lotlikar, Co-Founder and CBDO at The Rogue Initiative, Ryan Wang, Co-Founder of SuperWorld, and Yury Melnichek, Founding Investor...

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Why Indian marketers believe in native advertising

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The reason is that brands see more engagement here in comparison with the traditional banner ads. Another reason is that brands are moving towards the shift to a mobile-first world, where native ads are an indispensable part of ad campaigns. Indian brands are not an exception, they are moving with the times. Although Indian marketers still actively use traditional forms of advertising such as print, radio, television, and outdoor advertising, the situation at the digital market is changing rapidly for good. As long as mobile is becoming by far the dominant means for Indian consumers to access...

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What are the main challenges in detecting ad fraud

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Today ad fraud practices have become even more sophisticated and advanced. Now they can represent fraudulent online ad impressions and data, clicks, conversion and many other ways in order to generate revenue. They do not just create new visits to the websites, but also imitate user behavior on it (for example, page loading, scrolling, clicking links etc.). Some practices can even imitate certain actions like downloading an app, filling out the form or registration. Anyway, these actions will look like a real human behaviour and the advertiser becomes not immune to fraud or data corruption. Now...

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