Adoppler Release March/2018

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Features below provide a clear picture of what we have implemented in March: • Adding CPM, bid rate, fill rate parameter to operational statistics reports; • Operational Statistics Report layout changing( adding horizontal scroll and time analytics for all entities of one report); • CR (change request) improvements in black/whitelist in DSP settings; • Improvements in ads-server part of blacklist/whitelist of SSPs in DSP and blacklist of DSPs in SSP; • Implementation of ads-server part of blacklist/whitelist domains /carriers in DSP; • Adding new creative sizes for ad inventory. If...

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How to make money on unsold ad inventory

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Publishers (SSP) manage ad inventory like hot cakes. When they are hot, publishers want to make sure all cakes will be sold out and they get the most money for each piece. Cold cakes mean lost revenue. In other words, companies lose a chance to make money on unsold digital media. However, it’s not only about optimizing unsold inventory, it’s about optimizing the entire supply as well. To that end, Adoppler (ADS for short) was created to assist AdTech companies to resolve an impasse. Our team developed a unified programmatic platform for buying and selling digital media and supplied the solution...

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RTB From The Eyes Of Publishers

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Let's take a look on a Publisher view on Real-Time Bidding: The following has been building up for months after seeing article after article of DSP execs saying that publishers are wrong and should open up their all their inventory to RTB while there’s little public pushback from the sell-side community. It’s like the Oil Industry telling the public that they should all go out and buy a brand new Hummer. It’s 100% in the DSP’s best interest for Publishers to open up their entire inventory to RTB and might not be in best interest of the publisher. Now I am not saying not to use exchanges,...

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