Digital Marketing Insights into Indian Market - Adoppler

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Indian companies are now becoming more and more interested in how to create new positive consumer opportunities, raise consumer engagement and monetise it profitably through the digital space. This means businesses are shifting their marketing spend from traditional media to digital media. This trend will continue to grow and the advertising digital industry is projected to be the second fastest growing advertising market in Asia after China. Here are just a few facts on industry development and foreign investment which result in a more favourable advertising and marketing environment in India: The...

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Video Ad Сonquers the Digital World

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Video advertising, including both mobile and desktop, has made a considerable leap compared to other formats. Standard banner ads are now largely ignored by consumers, therefore marketers bet on engaging video content that would have highest click-through rates of all digital ad formats. Such progress is galvanized by the mix of three main pillars - a visual, motion and sound that played their part in shaping the digital video ad industry. Similarly, video ad is supported greatly by the smartphone penetration and the continued increase of mobile video revenue (an average user spends nearly 20...

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Adoppler May Release

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With every step, it brings more benefits to SSPs, DSPs and direct publishers, improved reporting and statistics enables a more prompt response and better management of ad campaigns. We try to remain open to the client’s requests and be more receptive to what various categories of customers in the ad tech industry actually want. To that end, we constantly enhance the product and customize it according to the client’s business needs. Let’s see what features have been introduced to the product in May: SSP Auction Behavior Analytics - shows an average bid floor and the winning CPMs coming...

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